What is Content marketing definition? it is a digital marketing strategy in which companies create honest, transparent, and educational content on a consistent basis for an ideal buyer profile.
Typically, the goal is to use the publication and promotion of content to drive organic website traffic, increase qualified lead generation, and (ultimately) empower the sales team to close more deals faster.
What is Content Marketing
There is always a common phrase that hesitates between marketers and businessmen and it is “Content is king”, and this famous phrase indicates how important content is in the corporate marketing process and customer persuasion.
The content marketing process is an indirect type of marketing and includes the creation and sharing of online materials such as videos, blogs, and posts on social media and on websites, which often do not explicitly or directly promote the brand but aim to motivate the public to pay attention to their products or services.
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:
Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines reward businesses that publish quality, consistent content.
PR: Successful PR strategies address issues readers care about, not their business.
PPC: For PPC to work, you need great content behind it.
Inbound marketing: Content is key to driving inbound traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies.
Benefits of Content Marketing
Simply put: when done right, content marketing has a great ROI.
And unlike other forms of digital marketing (like PPC or PR), content marketing can continue to deliver for your business over the long-term.
Unlike a Facebook ad or press release, content can continue to drive traffic, brand awareness and leads for years.
And now that you know it’s the definition, it’s important to pin down which Content Marketing benefits your business can gain from:
- It’s the best way to reach your target audience by offering relevant and quality content to them.
- It’s the perfect technique for improving your content, website and commercial proposals’ web positioning
- It enables you to transmit your brand’s values.
- It helps you attract and retain potential clients on Social Networks.
Types of Content Marketing
As you may have noticed while reviewing the previous statistics, more and more businesses are understanding the importance of this strategy as a means of reaching their audience on the Internet.
It’s for this exact reason that Content Marketing is becoming an irreplaceable tool for brand positioning.
Now, which channel fits into the Content Marketing spectrum? What platforms can be used to complete this activity in order to reach a particular target public? Here are the answers to these questions:
Articles on Your Website and Blogging
One of the best strategies for getting the max out of Content Marketing is to create your own articles for your blog or website, and then promoting them on Social Networks.
Why? Because this enables you to increase web traffic to your site and to offer original and relevant content to your audience.
Email Marketing
Email Marketing, which is mailing newsletters and promotions to your audience via e-mail, is an excellent form of keeping your public informed on your content and news as well as spreading your commercial proposals.
Videos
Making the creation of videos an integral part of any content marketing strategy is very favorable since this class of content happens to be one of the most shared on Social Networks.
Therefore, it’s recommended to create a YouTube channel (currently the most important video platform) and share your videos from there.
Social Networks
Social Networks are where you’ll be able to find and interact with your audience, which makes it the medium of choice for diffusing your content.
Thus, you should remember to optimize your blog or website so that people can share your articles on Social Media.
At the end of discussing what is content marketing in this article, you need to step forward and choose the right agency to deliver your brand to potential customers.
And that’s Muzawed offers you and your business through marketing and digital marketing services and packages.