Before knowing about the Modern Marketing Mix 7ps, let us learn what is Marketing?
Marketing refers to the activities of an organization related to buying and selling the products or services. It includes advertising, selling and delivering products to consumers everywhere.
Importance of Marketing
Marketing is used to sell. Marketing is really important because it helps you boost and sell your products or services. The bottom line of any business is to earn money and marketing is an essential tool to reach that end goal. Creative explained that without marketing many businesses wouldn’t exist because marketing is ultimately what drives sales.
Modern Marketing Mix
The start of the modern marketing mix is the product, and the product should fit the task consumers want it for, it should work and it should be what the consumers are expecting to get.
This phase begins with identifying the product presented and studying it in detail, determining the position of the product on the market and defining the target area, is it a new product or an existing product while you are in the process of development.
The company’s goal in terms of price is really to reduce costs through improving manufacturing and efficiency, and most importantly the marketer needs to increase the perceived value of the benefits of its products and services to the buyer or consumer.
In this phase of the modern marketing mix, the price of the product is determined in a way that guarantees a profit to the company and at the same time guarantees the customer’s purchase of it. When talking about prices, compatibility and proportionality must be mentioned, meaning that the pricing process is determined according to a group of elements such as market needs, customer segments, competitors ’prices in the same market, the environment around you and so on. It is necessary to choose a price that is commensurate with the nature of your product and the need and demand of the market, taking into account the prices of competitors in the same field and the nature of customers and users of the good or your service.
The product should be available from where your target consumer finds it easiest to shop. This may be High Street, Mail Order or the more current option via e-commerce or an online shop.
And here you must choose the best way to reach the customer. In order to do this, you have to segment the market into multiple layers and layers, and therefore each segment has a specific distribution and access method. And you must differentiate between marketing in general and e-marketing, in order to be able to differentiate the distribution channels for electronic means and distribution channels on the ground and how to achieve each of them successfully and effectively to reach your goals quickly.
How do you promote your products? The business promotion strategy includes everything that people should know about you, from the shape of your brand and marketing plan until we reach the stage of sale and after-sale.
Promotion is a very important component of marketing as it can boost brand recognition and sales. The promotion contains various elements like:
- Public Relations
- Sales Promotion
Advertising typically covers communication methods that are paid for like television advertisements, radio commercials, print media, and internet advertisements. In contemporary times, there seems to be a shift in focus offline to the online world.
Public relations, on the other hand, are communications that are typically not paid for. This includes press releases, exhibitions, sponsorship deals, seminars, conferences, and events.
People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it.
There are a number of perceptions of the concept of process within the business and marketing literature. Some see processes as a means to achieve an outcome, for example – to achieve a 30% market share a company implements a marketing planning process. However, in reality, it is more about the customer interface between the business and consumer and how they deal with each other in a series of steps in stages, i.e. throughout the process.
In the service industries, there should be physical evidence that the service was delivered. Additionally, physical evidence pertains also to how a business and its products are perceived in the marketplace.
How do people think and talk about the product, and what is the people’s impression of your product? Do you have a distinctive brand? The impression and message that you leave with the customer last and become an essential part of the purchase decision later. Therefore, make sure to leave a correct impression on your customers by choosing a distinct identity with correct colors that suit your activity and services and that the message is delivered correctly. In addition to caring for customer service, your team communicated with the public and current customers to provide the service in the most appropriate manner.
Digital marketing stages
The following are the correct stages of digital marketing to ensure the best results:
At the beginning of the correct marketing phases, the brand must be comprehensively studied, that is, all the services or products that the company or project provides, and the goals of the large and small company Brand Objectives and KPIs established by the project in order to ensure the analysis of the brand and identify the strengths, weaknesses, threats, and opportunities, And choose the following marketing steps correctly.
Market study and competitor analysis
After learning about what the brand offers and the most important characteristic of it, or what is known as Unique selling points, we move on to studying the market for these services or products in terms of geographical location, nature of prices, market size, the strength of competition, production rate and all these details. Then he began analyzing competitors in a comprehensive manner and knowing the strengths and weaknesses of everything from service to administration to the content provided and the way they interact with the audience.
Create a strategic branding plan
Here comes the role of the third step of digital marketing, which is developing a strategic marketing plan. In this step, we define brand goals and then build marketing goals accordingly. Then, we move on to the step of how to achieve those goals.
Create premium content
Here is the most important step, which is considered one of the most important tools for marketing as well, that is the step in which we implement the strategic plan that we have set through the content and this is done by determining the type of content, tone of voice and the nature of the brand in terms of the content provided, social media channels and how to communicate with Customers, service form provided through content, and other important details.
Performance monitoring and evaluation
It is necessary to periodically follow up, analyze, and measure performance indicators, to know whether the marketing steps taken are on the right path to achieving the brand goals or not. Therefore, performance must be constantly monitored and evaluated to ensure the best quality and best results.
In the end, Muzawed provides you with all marketing and digital marketing services to guarantee you the quality and control of your business.