Costumers use mobile apps on a daily basis, as it becomes increasingly popular among businesses and service providers. E-commerce stores, payment banks, food delivery or/ and healthcare? Mobile apps development services all of those and more. There is almost no industry where mobile applications have not proved their marketing value or established itself fundamental for effective communication with target customers which proves the importance of mobile apps. Thus, why does your business waste this opportunity?
why Mobile Apps is Important
Globally, there are more than a billion smart phones. So, the fact that people these days spend more time on phone than on PCs is great for businesses, if you adjust your marketing plan to match this shift.
If you want to offer internet-based services or products or even products than can be sold on a phone app, use a mobile app to reach your maximum sales. The more opportunities you offer to potential customers to reach you, the more your business will be global spread.
The bottom line is very simple: you need an app. With the right planning and a clear picture of what you want your app to do, you can simply plug and play your app right into existence. Besides, the fear of high priced developers does not need to be a deterrent any longer, so there’s really no need to put it off.
The right DIY app builder can get your business on the path to a mobile presence is a matter of days. Additionally, Muzawed provides app developer in reasonable prices with the latest technology. Plus we designed your application based on our analyses to your business matching to the market requirements.
Importance of Mobile Apps
The 4 top functional and marketing benefits of business mobile applications are as follows:
Most People Are on Mobile
Having a mobile app is a must these days. Since 2008, the average mobile phone user in the world spends three hours on the phone. More importantly, the three hours daily are usually spent interacting with mobile apps and maybe later on yours.
In 2014, the number of people using their mobile phones surpassed the number of desktop users. Google released research findings on the use of mobile apps in 2013. The research involved travel, health, fashion, restaurants, home, garden and automotive.
It stated that three in 10 customers started a purchase path from a mobile app. These statistics emphasize why you need to go mobile.
Do not limit your presence to a responsive website or only social media because all of the (mobile app, website and social media) shape the successful triangle for your business. The danger of depending on websites only is what marketers call the “buy and bye” phenomenon.
On one hand, depending on websites only provides the scenario where a customer finds a great product, purchases it and leaves, never to come back. On the other hand, you run the risk of never finding customers if you limit yourself to a mobile app. Evidently, these platforms complement each other.
Mobile applications have proven to be quick and effective in engaging customer interest and communicating product launches, new services, promotional offers, improved features and discounted rates; specially, if you use the pop up notifications in your app.
So the customer will know the company new offers and product at first accidentally then the costumer will intentionally follow it.
Furthermore, mobile apps bring a lot of information to your business about your customers. Examples are demographics and geographical locations.
Turn Your App into a Social Platform
Integrate numerous social features into a mobile app. A study once revealed that most people on social media just log in to see what their friends are saying or sharing. Incorporate this idea into your marketing strategy so that people actually see your brand while they catch up with their friends.
Include features like in-app messaging, comments, likes and photo-sharing capabilities. Additionally, enable logging in to the app via Facebook and Twitter. This approach has proven effective in increasing customer engagement, repeated sales, retention and monetization.
Increase Customer Engagement
All clients need a way to reach the business that sells a product or service that they are interested in. If you are unreachable, you run the risk of losing customers. A mobile app therefore comes in handy at enabling this reach.
Have a help desk on the mobile platform where customers can post their questions, orders, comments and complaints.
If you can reply to all their communication personally, then your customer engagement is great. Make the booking or ordering procedure as simple as possible yet secure. People are discouraged by lengthy procedures. They might even find it easier to click the ‘Back’ button than the ‘Next’ button.
Having a functional website is first step to have a successful business. However, after attracting new customers, urge them to download your app on their mobile devices. After that, use the app to generate profitable opportunities.
Create engagement by encouraging user reviews and interactions which will encourage other customers to deal with your company. As you build brand loyalty, expand your reach to social circles and deliver personalized shopping experience. After you learned about the Importance of Mobile Apps. Don’t forget, if you want to create a mobile app, you have to get in touch with us and we’ll help you with that.