To understand the importance of websites you need to ask first how many businesses don’t have a website for their work? or which business depends on websites to boost portfolio and achievements? Of course, it will jump to your mind that the top brands have a website and this leads us to the importance of websites in business. If you want to know what the website is, read the following article, What is Website.
Importance of Websites
Websites come in a nearly endless variety, and In order to gain new customers, you need to understand where your prospects go when they are looking to find suppliers, research suppliers and make a purchase. In today’s world, the place where most people in most markets go is to the internet, specifically a search engine like Google, Yahoo, Bing.
These search engines are the big three (in that order) and account for over 90% of all searches. Google is by far the biggest with about 6 of every 10 searches. With 93% of business decisions starting with a search engine search that means if you don’t have a website, you are only selling to 7% of your market. That is right, you are reducing the potential size of your business by 93%. I would suggest that the same statistic for consumer purchases is lower but still very high, especially for larger ticket items. The larger the item, the more research and shopping people will do.
Having a website makes it very easy for people to find you, read up about your company, what you do and answer a bunch of questions they have on your company. By having a website people will be able to find your company when they search for your company on a search engine like google, yahoo or bing. It is true that if you don’t have a website your business may be found in a search engine if you have a listing in a directory, the yellow pages or your business could just automatically show up in a google places result.
Do you really want to leave this to chance though? Plus why not have a website so that you can influence what is displayed about your company and know your website will be listed in addition to having all those other search results.
If in today’s age you don’t have a website there is a good portion of the market that will not even consider you as an option when they are looking to buy. I know personally if I am dealing with a supplier I am looking to purchase from and they don’t even have a website I pretty much write them off as an option to buy from and my view of that company is diminished to that it is a company that is very poorly managed.
With this viewpoint why would I want to purchase from a company like this? Based on my experience most people think similar to myself. There are some people that do not hold this same thought but I would guess that probably 80% of people have bad opinions of companies that don’t have websites.
The great part about a website is that once you invest in it, you have it forever and it continues to work for you forever. What other advertising methods are there that once you pay for it once it continues to work for your business forever? Not many. When you pay for a newspaper ad you get that one ad and any benefit that one ad generates but after that ad it is done.
The money you spent on the newspaper ad is gone and you can never get it back. If you don’t get a return on investment from it, you never can. The same is true for google AdWords, Facebook Ads, Linkedin Ads, a yellow page listing, magazine ads, etc. Whereas with a website, if you don’t make a positive ROI in the first year, no worries because you have from now until the end of time to get a return on your investment.
Things to Consider When Designing a Website
After you knew the importance of websites you must want to have a website, follow the following paragraphs to learn some tips while designing Website:
- Define your purpose for the site and the target audience.
- The website should be mobile-friendly.
- Get creative!
- Create a timeline for making final decisions, delivering content, and providing overall direction with realistic deadlines.
- Be flexible for a good website is always changing.
How to start developing a website
1. Choosing a Domain and Host
Great domain names, like Google and Yahoo, say so much while saying so little. In addition to being memorable, a domain name needs to accurately reflect your brand’s voice and be nearly impossible to misspell. Finding the right name for a new brand is crucial, because incorporating a combination of SEO, simple spelling, and brand identity into the domain name leads to a higher chance of being located in search engine results. Simply put, businesses that are easily accessed online get more customers.
2. Back end Services
It’s impossible to develop a great website without a functional program taking care of the back end.
3. Appealing design
A quality design is attractive and easy to read with intuitive navigation. Most importantly, a clean design helps viewers focus on the value of a brand and content instead of distracting graphics and large amounts of text. Often, customers associate website designs with the quality of a particular company or product.
4. Effective Color Scheme
Different colors have the ability to evoke emotional responses, such as calm, happiness, or frustration. When it comes to using colors in a brand website design, it is essential to consider the company’s niche, target audience, branding, and the elements of color theory.
5. Call to Action
Placing calls to action on your website encourages customers to contact your business. A friendly suggestion, such as “Be in touch with us” demonstrates that your business wants to develop a relationship with its customers. It’s important that calls to action are appropriate for a visitor’s level of engagement with your company.
Branding is important to all businesses, both large and small. Professionally designed logos successfully catch the customer’s eye and provide a clear picture of the brand’s unique voice.
Having a perfect website is essential for your business. Many costumers spend their time on the internet. Thus, having an attractive website will grab the attention of the consumers. How to have a great website? Check Muzawed developing website services.