What is Digital Marketing is the clue for entering the future. Marketing is based on thinking about the business in terms of customer needs and their satisfaction. In other words, marketing has less to do with getting customers to pay a product as it does develop a demand for that product and fulfilling the customer’s needs. 

What is Digital Marketing

Digital marketing is often referred to as online marketing, internet marketing or web marketing. However, this is quite incorrect. On one hand, digital marketing usually is thought to encompass banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow definition, because digital marketing also includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging. Surprisingly, digital marketing has a very wide scope. On the other hand, internet marketing deals with phone apps, websites, social media, mobile marketing, and content marketing. Thus, some mean internet marketing while referring to it as digital marketing. To put it simply, digital marketing in an umbrella term, which includes internet marketing.

Why Digital Marketing is Important

Why Digital Marketing is Important? some marketers predict that in the near future no one will use “digital marketing” words to refer to marketing. Instead, they will use the word “marketing” to refer to digital marketing, as there will not be traditional marketing methods. One of the reasons behind this is that digital marketing costs less than traditional marketing. Additionally, it allows the marketers to measure, monitor, analyze and test their campaigns in a much better and much faster way. Another feature is that digital marketing allows delivering campaigns to a specific audience “target audience” easily and more effectively. Digital marketing is key to minimize the marketing budget and at the same time have better results.

Digital Marketing Types

Content Marketing

Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing. 

Search Engine Optimization (SEO)

SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history.

Search Engine Marketing (SEM)

SEM covers the ground SEO ignores, paid traffic from search engines. With SEM you purchase advertisement space that appears on a user’s SERP. The most common paid search platform is Google AdWords. Next, is Bing Ads

Social Media Marketing (SMM)

Social media marketing gives you increased exposure. It allows you to connect with your consumers in a more intimate way. From this interaction, you can gain valuable customer feedback that allows you to improve your customer service, product, or service.

Affiliate Marketing

Affiliate marketing refers to the process of paying for conversions. Think of it as hiring a salesperson for your product or service. That affiliate earns a commission. You determine the rate for affiliate marketing.  You only pay for conversions.

Email Marketing

Email marketing allows you to update your email subscribers on a regular basis about your company. This fosters a relationship unlike any of the other types of digital marketing. Your email updates provide value to your consumers. 

Digital Marketing Types

In addition to those other types:

7. Instant Messaging Marketing
8. Radio Advertising
9. Television Advertising
10. Online ads
11. Online Marketing

The perfect marketing starts before making the product itself. All people use the internet and digital media now. That is why communicating value to customers using digital tools is necessary. Muzawed provides companies with all digital marketing services to guarantee perfect matching to the intended target audience with a low budget and other benefits like measuring, monitoring, analyzing and test campaigns in a much better and much faster way.