Just similar to humans in life, a brand voice is a unique way that a brand communicates with everyone, especially its audience. it is the uniformity in the selection of words, the attitude, and values of the brand while defining the target audience or others. It is how a brand conveys its brand personality to the audience.
What is Brand Voice
Every time your business launches an advertisement, updates website copy, speaks at a conference, or posts on social media, you showcase your brand voice. Whether you stick to your core brand voice depends on how well you developed it in the first place.
Just like you would concept several designs for your brand logo, it’s smart to define and strategize your voice. Because in a perfect world, everyone would recognize your logo without any content. But we know that’s not the case for most brands out there.
This means companies have to rely on building a brand voice on platforms like social media to help distinguish themselves from every other brand. It’s the Company’s say and how they say it. Brand voice communicates: what company’s values, what brand identity, and what say in the market.
Importance of Brand Voice
The most enduring companies have a strong personality and a clear sense of purpose. Their message is delivered consistently everywhere they have a presence with an established brand voice.
Developing brand recognition with consumers requires consistency and repetition. If your personality or messaging appears to change frequently, it’s harder for audiences to know exactly what you’re all about. As a result, your efforts are likely to fall flat and lose out to a better-branded option (whether or not they can match your product quality).
How to Choose your Brand Voice
Understand Your Brand’s Beliefs
What does your CEO or founder repeat over and over again? How do you want your customers to perceive you? Are you a funny company?
These questions are challenging, but you should–more importantly, need to–have a good idea. If not, it’s time to go back to the drawing board and get clear answers from your leaders. For the rest of us, the first step toward defining your brand voice is to reinforce your beliefs.
However, does this tone and messaging match your company’s beliefs? It’s all about creating parallel experiences. By maintaining your fundamental beliefs across content, advertising, and social media posts, you create similar experiences. These recognizable actions help drive people through your marketing funnel.
Create from Scratch
Storyboard your voice: Storyboarding is a great method for writers to develop a character in a story or script. Figure out everything your brand does and doesn’t like, end goals, and who your brand wants to be. This could help you define your voice with even more precision.
Have a social customer service strategy: Do you know what to say when an angry customer hits you up on Twitter?
Is it more than just a “sorry to hear that,” or are you directing them to your customer service number?
Ensure all your responses and interactions have the same goal and prepare your team to answer any question that arises on social.
Develop day after day
Not only is it smart to know your brand’s tone, but it also recognizes where it is highlighted the most in your company. When your brand voice is used through the right channel, you increase your influence.
Some of the most popular places where your brand voice is highlighted on social media include visuals, replies, slogan, call to action (CTA ), and of course messages.
In the end, setting and defining a brand voice for your company or project is a serious process depending on branding, creativity, analytics, and marketing.
And to make sure you are on the right track, you need to choose the right agency. So, go check what Muzawed offers you through many services such as branding services and marketing services.