What is Branding ? The process involved in creating a unique identity and image for a product in the consumers’ mind, mainly through marketing. So, We go shopping at stores or spending hours in front of the TV, we come across brands and trademarks everywhere, which make us ask “what is Branding and what is the definition of a trademark?”
What is the Definition of a Trademark Identity
A trademark can consist of one word or a mix between words, numbers, and letters. Additionally, it may consist of 3D graphics, symbols and signals, and acoustic signals such as music, oral sounds, smells or colors. Thus, there is no number of possible possibilities to form the trademarks. Companies use trademarks to distinguish their products from those of competitors.
What is Branding
A lot of people, including some designers, think that branding a company simply involves designing a handful of visual elements, such as:
- Logo design
- Stationery design
- Colour palette
The sort of things you’d see when looking at or creating a brand guideline. In reality, branding is a lot more involved than that.
But your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too.
Then the design or the brand agency knits together with brand strategy and brand identity. We don’t just produce a variety of pretty designs and call it a branding project. So, we follow a branding brief that delivers results.
And professional branding agencies take concepts and ideas from a company’s brand strategy. They then bring them to life in the most appropriate format, sometimes suggesting improvements or refining the original strategy along the way.
Why branding there is no doubt that a trademark must be attractive to the consumer, but the attraction of it must be reflective of its content. On one hand, a company should consult with the designer and give him suggestions to reflect the nature of the company’s work to form the trademark correctly, which leads to achieving brand awareness correctly and perfectly. On the other hand, the wrong reflection of a trademark often produces misunderstanding among consumers.
If a trademark is shaped correctly, it will increase the sales not only for a specific product but also for other products sold by the same company and answering the consumer’s question of what is branding here. A good brand generates consumer confidence, and after a good experience with one product, the consumer is likely to try another product related to the same brand. This phenomenon is often referred to as brand loyalty.
Trademarks and Intellectual Property Rights
Talking about a trademark is closely associated with the preservation of intellectual property rights. Accordingly, after a company chooses its trademark, it registers the new trademark in the relevant official departments to prevent others from using it on their products to:
- Distinguish the products that they actually offer from other products offered by similar or competitive companies.
- Protecting its products from fraud or counterfeiting, such as the use of other companies for the trademark or the manufacture of products with the use of the original trademark on them.
The trademark guarantees a certain name with a specific logo and colors. The first stage is to choose the name and shape of the trademark that forms and makes the brand identity and then proceeds to register the trademark in the official departments of the country to obtain the intellectual property rights registered in its name. Thus, if anyone uses the same name or logo without their knowledge and consent, they will have the right to sue the company and claim compensation.
Answering the question of what is Branding is not easy, as it requires a lot of effort and creativity to form an attractive and distinctive brand and at the same time express the content of the product or company. Muzawed provides branding services using the latest technology at reasonable prices.