There is no doubt that digital marketing is a large part in all industries and sectors, there is no commodity provided that does not need marketing, especially digital marketing, as social media has become the most common way of reaching the majority of customers. So, let’s take a look at Digital Marketing Skills and the role of social media in this article.
Digital Marketing Skills
In order to be able to support your project, you must master digital marketing skills, understand the nature of the market, how to price, where customers are, product life cycle, appropriate promotion channels, and so on.
One of the most important digital marketing skills is choosing the right timing, and using the right content. For example, when talking about the current crisis, you must consider the content provided appropriate for the current period in order not to excite the public against your brand or services, especially on various social networking sites.
In addition to understanding the different marketing elements and types of electronic marketing so that you can choose the right channel in the right way.
7 P’s of Marketing Mix
If you want to master digital marketing skills, you must understand the basic elements of marketing. Which is not limited to electronic marketing only, but the marketing of all kinds. Marketing elements are divided into basic elements called the 7P’s principle.
In the 1960s, Mc Carthy invented the 4P’s marketing system and was subsequently upgraded to 7P’s. These elements are divided into product, price, location, method of promotion, people, processes, and physical evidence.
Product
The product offered must stem from a desire and need to meet the requirements of the target customers through your services. You must determine the position of the product on the market, is it a new or developed product or service?
Price
When moving to prices, they must be linked to compatibility and proportionality, it is necessary to choose a price that is appropriate to the nature of your product and the extent of need and market demand, taking into account the prices of competitors in the same field.
Place
Here comes the role of choosing the appropriate method of marketing to get to the customers ’place. Therefore, you must split the market into several segments and layers, and therefore each segment has a specific distribution method and access.
Promotion
The business promotion strategy includes everything that people should know about you, from the shape of your brand and marketing plan until we reach the stage of sale and after-sale.
Persons
The presence of the appropriate people (employees) in the right place in the company, from the sales staff to the managing director.
Processes
In order for us to manage sales properly, you must know everything related to the status of the service provided, from preparation, manufacture, packaging, storage, etc. to delivery and after-sales services.
Physical evidence
Physical evidence is the impression and message that you leave with the customer and becomes an essential part of the purchase decision later.
Types of Digital Marketing
Types of digital marketing differ in the way, but they agree in the goal to be achieved, as their mastery falls under the necessary digital marketing skills that companies and brands must follow.
Content Marketing
“Content is king”, this is the most famous phrase when talking about content as a type of digital marketing skills, which indicates how important the content is in the corporate marketing process and customer persuasion.
Where content marketing is an indirect type of marketing that requires the creation and sharing of visual and written materials via the Internet such as video clips, blogs, and posts on social media and on websites, in which the marketing is either direct and promotes the brand, or indirect with the aim of building a long-term relationship With the audience.
Email Marketing
E-marketing is not limited to social networking sites, so if you want to reach a certain segment of people, especially business people, positions, and managers, you should pay attention to marketing through email.
Certainly, that practical segment is more concerned with browsing e-mail than it has from browsing various social media sites, so the possibility of reaching that layer and other layers via e-mail is relatively large compared to the way to reach them through social networking sites.
SEO & SEM
In relation to Google’s definition of search engines, SEO is the process of multiplying the number of visitors to a specific site by making sure that this site appears among the first in the list of results that the search engine shows when someone searches for something related to the domain of this site. Who is not of us
Social Media Marketing
The use of social media has exceeded billions of uses. No home is without a phone with a social media account. Simply, social media has become the easiest and fastest way to reduce distances and make the world a small village that converges on one platform.
Especially in the recent period, and with a global crisis that obligated everyone to sit at home, social media has become the only way to communicate and to know the news, and believe it or not to work as well.
The majority of companies worldwide adhered to the teleworking law to ensure the health and safety of employees and many companies now use the video call feature on social media to communicate and conduct meetings.
Thus, SMM has become one of the most used methods in the current marketing period.
Finally, after you get to know the most important general digital marketing skills, especially on different social media sites, it is the turn of choosing the right source of service for your brand or your products.
To achieve the goals of your brand through digital marketing, and this is what Muzawed through its various services in digital marketing, brand building, building stores, websites, and many other important services.